Pharrell brings his inimitable visual flare to one of adidas Originals’ most striking silhouettes
1freshfoot.com this season, transforming the evolutionary BYW silhouette with an unmissable multi-color palette. A progression of adidas’ groundbreaking Feet You Wear concept from the 1990s, the BYW (Boost You Wear) model features a unique podular tooling which facilitates freedom of movement across the foot. The use of contemporary Boost™ tooling then pushes this ethos even further, offering the greatest cushioning available today.
For this collaborative release, Pharrell updates the BYW model in his signature vibrant aesthetic, countering a white knitted sock upper with contrast
adidas shoes for girls overlays in red, green, yellow and blue, particularly across the shoe’s distinctive Boost™ tooling. Finishing touches on the forefoot, lateral side and lace loops complete the picture, while embroidered text details reading ‘Gratitude’ and ‘Empathy’ across the tongue panels add a final touch of Pharrell’s universal humanist philosophy.
Adidas expands their basketball line with another rendition to the Crazy BYW LVL I sneaker. This time we see the hightop silhouette construted with lush
adidas crazy byw pharrell williams suede and nubuck accents. The sneaker is dawned in a light grey color, contrasted by various hues of clear orange for a subtle pop of color. The upper features detailed embroidered pipping and sits atop a full Boost pod midsole for a unique look. Adidas branding across the upper finishes the sneaker off with a signature touch.
An updated take on the
Check out classic Crazy 8 from 1997, adidas’s unique Crazy BYW combines past and present for a look that’s equally at home in the streets as it is on the court, and now it’s released in an airy “Cloud White” colorway. The high-cut socklike knit upper is dressed almost entirely in stark whites, with the only deviations arriving via the tongue tab and an ever-so soft tan midfoot overlay that provides both fashion and function, offering just enough contrast while holding the lacing system in place.
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