Content Marketing In Peru: Why Professional Email List In A

[Ziya194]

Before, brands were limited to launching advertising messages to the consumer so that they know their products. He was just a passive and receiving person. Now, in the digital age, things have changed and Content Marketing is the first choice for brands. Consumers have the freedom to express their opinion, to choose, freedom of access, free and immediate responses, etc. Now brands must invest in content marketing, since they no longer have the exclusivity of information and the role of consumers is now active. It may interest you Content Marketing: What is a good strategy based on? For example, when the consumer has a need, asks or searches the internet, collects information, looks for opinions, guides, tutorials. At that time, the contents have great relevance. Making Contents can support you professional email list always be among the answers to the concerns of your target audience. The relationships between brands and their customers are cyclical professional email list form part of an ecosystem of conversations between many actors.

What options do brands have to get their message across to the consumer? A brand has four ways to get its message to the consumer: – Buy audiences: includes planning and media buying strategies, that is, traditional advertising. -Create conversations: includes the activation of the brand's own spaces, dynamization and monetization of customer bases, that is, the use of social networks, blog or email professional email list marketing. -Occupy audiences: Create useful content (information and entertainment) and integrate it with advertising media. This refers to the creation of Branded Content and to a lesser extent Product Placement . -Occupy conversations: Distributes the content and creates opinion by third parties, in relation to public relations actions with the media or bloggers. content marketing The consumer changed and business as usual no longer works. We need another strategy. The user does not wait for you to tell him how good you are, how great and how beautiful your product is. As a professional email list, you must show that you are useful, that you start offering without asking for anything in return.

Because now it is not the advertiser who sets the tone, the consumer does. The consumer in Peru and in the world has taken control of the situation and demands that the brand offer enough guarantees to trust it. The drawback of using traditional advertising strategies is not a matter of budget, saturation, channel dispersion or lack of audience segmentation. The main problem faced by this type of advertising is the lack of fit in time and form of professional email list brand's message with the needs of the client at that time. Because of this, brands are beginning to adopt the Inbound Marketing philosophy, where content is the key to attracting audiences. Because to be relevant and capture the attention of your customer, the messages you send them at all times must be aligned with each moment of their journey as a consumer. In other words, you have to manage to fit your sales process with your consumer's purchase process, offering answers and solutions to the questions and problems that they will have throughout their purchase process as a consumer.

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