The Journey That Changed Everything

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Augmented reality has become a new and powerful asset for brands and companies, which use it to reach their consumers and to E-Mail-Datenbank kaufen create new, much more memorable and much more eye-catching message formats.One of the latest companies to use it in a campaign has been Burger King in what is already becoming one of its classics, doing guerrilla marketing against its competitors. The campaign has appeared in Brazil and is linked to its mobile application. Burn That Ad invites users to burn, using augmented reality, the ads of their competitors.

They point to the ad, a few calls engulf it, and out E-Mail-Datenbank kaufen of the ashes comes a Burger King ad and a free Whopper that they can pick up at the nearest Burger King restaurant. Those responsible for the campaign believe that augmented reality allows them to create a "fun interaction" and estimate that half a million free Whoppers will be distributed while it is running.The fire they use as a key element is not only a knock-on effect because it allows them to 'burn' the competition, but also an element that reinforces the brand image and the values ​​they want to convey, the differential of their product compared to what other fast food companies offer.

Of course, the campaign is different because it plays with the publicity of others and not with its own. Even so, many companies have used their E-Mail-Datenbank kaufen own advertisements as a gateway to create augmented reality experiences and have thus managed to position their message very well, making it viral.